The Testour Pomegranate Festival, with its lively streets and festive atmosphere, has always been a magical event for Bochra. One year, as she strolled among the colorful stands, an idea struck her: why not add a touch of freshness by offering handcrafted pomegranate ice cream? That’s how her adventure began. Today, all visitors to Testour enjoy a refreshing break with pomegranate ice cream at Pinocchio. Pinocchio Shop is one of the nine members of "Romena Tour à Testour", a thematic route dedicated to the Pomegranate of Testour. This initiative aims to promote this emblematic fruit as a symbol of local identity, drawing visitors throughout the year. The nine members of the route, active in various sectors, provide immersive experiences to showcase a wide range of products and services associated with the pomegranate. The "Romena Tour à Testour" initiative is supported by the Projet d’Accès aux Marchés des Produits Agroalimentaires et de Terroir (PAMPAT), implemented by the United Nations Industrial Development Organization (UNIDO) and funded by the Swiss State Secretariat for Economic Affairs (SECO